“We offer great career opportunities”
As Head of Recruiting & Employer Branding, Patricia Grämiger and her team are responsible for the information events at Swiss universities. In this interview, she explains why engaging with pharmacy students is so important to Galenica.
As part of the Employer Branding team, you regularly organise events for students. Why is that?
At Galenica, we want to raise awareness of our employer brand and healthcare network among students with our employer branding events. At these events, we demonstrate the great career opportunities we can offer both during and after their studies.
What role do these events play within the overall strategy of your employer branding efforts?
These events are a key component of our overall employer branding strategy. They help us to create more visibility and interest among this target group. It is important to us to give the students authentic insights and that they can get to know us better. That’s why we meet them where they are: at universities and on social media.
Which universities are you currently in contact with?
Mainly with universities that offer a degree in pharmacy, hence the universities of Geneva, Bern and Basel and ETH Zurich. We maintain good relationships with the professional associations and therefore know what the students are interested in and how we can approach them. In the future, we would like to increasingly address other disciplines besides pharmacy.
Is the investment worthwhile?
Yes, definitely. Introducing our network directly to our target group in a relaxed atmosphere while enjoying refreshments is very valuable. We receive good feedback and, in some cases, direct applications for assistantships. Many of our new pharmacists already had contact with us before they were hired thanks to the events.
