Ready for the digital future

Promoting people's health and well-being with the help of digital technologies and the networking of digital platforms in the healthcare system – this is the aim of all the initiatives and projects that we refer to under the umbrella term “digital health”. Digital health is a complex, diverse world of research, offers, start-ups and government initiatives, as well as a market with growth potential. We focus on four areas:

• E-medication: the topic of e-medication is about hybrid care offers for the taking of medication. Important goals of e-medication include better patient safety, even easier access to therapies and patient adherence. E-prescriptions play an important role in this. Developments in this respect are particularly dynamic, and we gained valuable experience as part of pilot projects with medical partners in 2022. Since the end of 2022, all Galenica pharmacies have been trained and are capable of dispensing an e-prescription. Experts expect e-prescriptions to become established among all service providers in the coming years.

• Services along the so-called customer journey: this area includes services for all health phases of life – from preventive measures and support for acute complaints and chronic illnesses through to follow-up care. One particularly attractive service for customers is the cooperation between bricks-and-mortar pharmacies and dermatologists from OnlineDoctor. In addition to expert initial advice and treatment in the pharmacy, people with skin problems also receive professional support from OnlineDoctor, including medical findings and any medication prescriptions required.
• Health platforms: this area includes, in particular, digital offerings that bring different stakeholders together. The Well health platform is a good example of customer-oriented, interprofessional collaboration. Well users enjoy easy access to existing Galenica offerings and services, such as booking vaccination appointments or other pharmacy healthcare services. At the same time, healthcare professionals and health insurers can connect the data to their existing systems. For example, with practice software that makes it easy to book appointments.
• Predictive analytics and machine learning: the analysis of data enables new services to be provided in the medium to long term – for example, personalised healthcare services or even more efficient processes in B2B business with healthcare professionals. For example, Galexis and Unique will conduct a proof of concept with Unique’s sales intelligence platform. Customer service calls should be automatically recorded and analysed as part of CRM. The aim is to be proactive about keeping the sales force informed and increase customer satisfaction.