A new visual identity as a symbol of the Galenica network
Our dynamism is reflected in a new visual identity. The logo, colours and imagery convey the importance of the strong Galenica network for patients, customers and partners in the healthcare industry.
We are showing real dynamism. With our consumer strategy, we consistently place the customer at the heart of our activities. We use the power of our extensive network to meet customer needs and exploit synergies – both digitally and in bricks-and-mortar pharmacies. We are embarking on a new era and are signalling this with a new logo, new colours and a new image world.
The identity symbolises the network of all the services and products that our network partners offer their patients, customers and partners in the healthcare industry. The distinctive imagery sums up the entirety of our services in visual terms. The new logo also appears whenever added value is created for the benefit of patients, customers and partners from the strong network of Business Units.
The established and popular brands and formats such as Amavita, Mediservice and Galexis will not be changed – the multi-brand strategy will be consistently pursued. The new identity will be introduced and the joint offers from the Galenica network will be implemented gradually from the first quarter of 2023.
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