Galenica in the metaverse
With Vitaverse, Galenica launched an innovative project targeted at young people. Galenica meets young people where they like to spend their time: in the online world.
Meet AMA, a character in the metaverse who answers questions about hygiene and sexuality. With the avatar AMA, short for “ask me anything”, we are present where many young people hang out: in the digital world of the game Fortnite. Vitaverse is the name of the innovative project with which we want to give young people the opportunity to discuss burning topics anonymously in the metaverse.
Questions addressed to AMA are answered by sex educators from the organisation “Sexuelle Gesundheit Schweiz”, which guarantees the professionalism and confidentiality of the information provided. Vitaverse would not be a Galenica initiative if the online and offline universes were not interlinked: after visiting Fortnite, young people can pick up a starter kit containing useful hygiene products and information material at one of 11 Amavita pharmacies in German-speaking Switzerland.
The website playsafe.amavita.ch expands our project with more in-depth information. We used social media campaigns and influencers to raise awareness of Vitaverse among young people.
