“There are no embarrassing questions”
This is the slogan that is prominently displayed in the pharmacy's shop window. In this way, we test a direct customer language that gets straight to the point. Consultation Plus focuses on customer concerns that require a special level of discretion, i.e. issues that not everyone likes to talk about, but which are of concern to many, such as cystitis or erectile dysfunction.
With Consultation Plus, which was tested as a pilot project in the Amavita pharmacy in Zollikofen (BE) at the end of 2023, particular attention is paid to discreet advice. If required, customers should receive in-depth advice on their health concerns at one of the Galenica Group pharmacies. To further strengthen the positioning of the pharmacy as a highly qualified point of contact in healthcare, Galenica invests not only in staff training and professional development, customer targeting and visibility of its offering, but also reviews the design of the pharmacy’s itself on an ongoing basis. After all, some health problems are best discussed discreetly.
In the Amavita pharmacy in Zollikofen (BE), Galenica meets the need for discretion with a consultation room located on the sales floor that is clearly visible as soon as you enter the pharmacy. The room is decorated in warm colours, creating an atmosphere of trust and the necessary intimacy for a consultation.
The consultation room is therefore one element of the Consultation Plus pilot project with which we want to gain new insights into the needs of our clients with regard to sensitive health issues. This enables not only to better meet customer needs, but also to increase the number of advice-related and service offerings that are subject to a charge and recognised by health insurance funds. For patients, these consultations represent additional added value, as prescription medications can also be dispensed directly if necessary.
To make access to Consultation Plus particularly easy, interested persons can book their appointment online at www.amavita.ch/diskrete-beratung or by telephone.
Initial experiences from the pilot project have been positive.